Office Meetings On Brand Names Made Of Invented Words

We feel brand names are powerful. But first we must be clear that the brand name is in fact not representative of one drive and pursuit of a company, but that a variety of complex and even conflicting objectives are forcibly collected together under the brand name. Today one company is home not to a variety of slightly different “departments” but rather a variety of highly differentiated “offices” entirely, so that there is no single powerful brand named company uniting all the offices underneath it harmoniously.

In the series of meetings between the different conflicting offices in a company, it is when a new word, an invented word even, is blurted out in the angry and fiery debate/dispute, and when a number of conflicting interpretations of that word arise from the conflicting offices, that the dominant office aggressively pushes that new word as a brand name to the weaker offices. The brand name is not a point of agreement between the different offices of a company as we may think on the outside but of fierce competition and disagreement.

Meetings held to discuss possible brand names are rare opportunities that produce the fiercest competition between the offices within a company. These meetings only occur at the beginning of the company's formation, at a stage when there is no obvious dominating office in the company. These meetings test each office's ability, drive and vision to take the company forward. The obscure brand name, the brand name where the words are invented, is difficult for the other offices to attack because invented words don't connote anything and cannot easily be “free-associated” with other words or ideas. 

Smog In Cities, The Invisible Protests And Chemical Weapons

Many cities around the world are engulfed in smog today, smog which can potentially build up to hazardous levels for human health. When faced with this hindrance to a healthy life, the city dwellers could abandon their daily activities as governed by the state and other authorities, and instead take to the streets in protest against the polluting of the environment. We do not know how many protests there have been which have been obscured by the smog, but these invisible protests pose a significant problem for authorities, who cannot deal with them or make the protesters visible for discipline. These protests may thus gain in much strength and numbers before authorities are able to see them and stop them.

The link between burning items and the act of protesting is strong: in Kathmandu for instance protesters have always sought to burn things like tires and cars in the course of their protest. A deep and threatening kind of politicization is evident today if we consider that industries and factories are deliberately polluting the city's streets in order to show their own disappointment and rebellion against governmental authorities. Whereas burning of cars and tires had been a sign of local and strategic control of certain streets or locations over others, the blanket of smog that engulfs the vast, whole city is evidence of a much more powerful group of people, with their associated industries, systematically protesting against the authorities. Also, this “smog protest” could finally signal an end to a kind of capitalism without social responsibility, and the beginning of a problematizing of the industries by the industrialists themselves. Only the governmental authorities are, in the end, reluctant to give up the capitalist model, regardless of the smog levels, and when the time comes these governmental authorities will enforce the model by themselves regardless of the feelings of certain industrialists.

We know that these same cities conduct the discussions of the ethics of “chemical weapons,” and we should wonder what the difference is between this hazardous smog and a chemical weapon. We have to ask why there has not been the identification of a culprit for this smog, some particular industry could be at fault but has not been identified, in much the same way that users of chemical weapons try to hide from the general public, and this correlation between smog emitters and chemical weapons users shows that smog emission is a “amoral and bad” thing, just as chemical weapons are. Further, whereas a chemical weapon as we conventionally understand it is used in smaller amounts and durations, smog is a weapon which is not directly controlled by the industrialists, but can arise at any moment, unpredictably, at times of peace or war, and without much that can be done to prevent it. This loss of control over a weapon-like substance is more threatening to world order than the weapons which are under control of the authorities. Hence it is now very important to find out the intentions and responses of the industrialists to the smog. 

Electricity Towers In Nepal In The New Society Of Control

With Nepal's purchase of electricity, new electricity towers will be built to support the newly added energy. The new electricity towers mark a shift in the kind of society that Nepal is: Nepal has moved away from a “disciplinary society” to a “society of control”. In a disciplinary society, the tower is a “Panopticon,” which is a tower made for surveillance of human beings that reside around the perimeter of the tower. The main Panopticon in Nepal is the apartment tower, which is situated in the midst of a city and provides a view for surveillance purposes. But in the new society of control, the relation between elevation and discipline breaks down, and a new punishing actor replaces the elevated human being, as control replaces discipline to achieve a higher severity in punishing.

The electricity tower is more dangerous and can lethally punish with electric shock if one comes too close to it. The necessity of human judgment to decide on who should be punished is thereby outdated, the electricity tower is always ready to punish whoever comes too close, whoever trespasses the “Danger” sign. The punishment is lethal, no longer is there the hope of rehabilitation, it is simply a matter of removing from this society the ones that cannot read the sign. The “Danger” sign beneath the electricity tower is, in Deleuzian terms, a test/examination of someone's literacy and aptitude, and the punishment is the taking of life, which is an intensification of the classroom punishment. The stakes of being literate or illiterate are very high in societies of control. Hence the the intense prioritization towards being literate, and the seeking out for dismissal of those that cannot be literate.

This society of control is difficult to problematize because there is no human being directly controlling others, and also because the punishment is so severe that critical voices find it very difficult to associate it to a real human being. Rather, the punishment is considered an accident by a dangerous but non-living force, or the result of a “mistake” on the part of the dead human being. The incidents of punishment by electricity tower need to be carefully recorded by research and the press, and the fact that there are real human beings behind the punishment needs to be displayed/clarified. The human element to a punishing object needs to be emphasized; how the electricity tower has been designed to act just like a punishing human being needs to be shown and problematized. The idea that punishment is not the most important purpose of the electricity tower is not true: for the various rural populations close to whom these electricity towers may be found, the supply of electricity is less important than the danger of electric shock. This new tool of control in Nepal has more reach and thereby the whole of Nepal should be considered a society of control because electricity towers are not only found in cities but are built in many marginal places.

“Femina Women” And The Tone Of The Phallic

There is the idea in a resistive tactic that the phallic is assertive/bold, that it is responsible for overt suppression of the marginalized and feminine. A kind of resistance goes against this phallic directly, “blow for blow,” because there is no shame in going against this phallic; this phallic is naked and overt and so are the resistive forces against it.

Yet there is another side to the phallic, or another kind of phallic entirely, which is not as overt, and against which it is much harder to resist because this phallic itself appears feminine, oppressed, marginalized; this phallic is in appearance on the side of the weak. This is not the phallic of dramatic law and suppression, rather this is the phallic of the statistical knowledges, the govermental knowledges in Foucauldian terms, characterizing the science of government, the knowledges with population management as the end-goal. This governmental knowledge is “boring” even as tries to be exciting, it has a more subdued tone, and it does not overtly challenge the marginalized. This is the side/kind of the phallic which has made certain women the head of the family, the user and developer of the statistical knowledges, the subscriber to the knowledges of control; they are the good housekeepers, the “Femina women,” named after Femina, the popular women's magazine in Nepal and in the Indian subcontinent.

In what we consider to be quite trivial, that is, in the knowledge of good-housekeeping and the art of the proper lifestyle, as written out in lifestyle magazines usually reserved for women, we find the most serious tactics for the control of the whole society via the nuanced, mellow and silent control of the household by a driven woman "doing the bills." We need to take seriously the joke that says that men are suppressed by women within the walls of their homes, yet this does not mean that complaining men are the site from which a rebellion against the “good housekeeper” is possible. How then to resist the mellow, whispering phallic which does not pick a fight? One way to begin is by recognizing that the origin of Femina women is still the male subject: we have, in the women's housekeeping magazines many “professional men," such as doctors and cooks and gardeners, giving vital knowledge and advice, producing the knowledges of control for women to subscribe to, and so we see that men have flourished as producers of lifestyle related knowledges, and it is particularly their usage of the muted tone in their writing, their understanding of the importance of this subdued tone in their talking with these women, that has made them authoritative figures for the “good housekeepers.”  

The Journalist's Helmet In War

The media does not in today's society of television/internet spectacle record and reflect on the wars taking place in the world. The media rather seeks to draw out the war, to expand the war-torn territory, sometimes in very concrete ways. We have all seen the journalist wearing a helmet when broadcasting from a war-torn region: this helmet indicates not that the journalist is in a dangerous area and needs a helmet to protect his/her life, but rather that he/she is in a place neighboring the conflict, yet seeks to draw out the conflict towards him/her by confusing one of the warring parties into thinking that the journalist could be a soldier from the other side, and hence must be shot at, or at least confronted. The helmet casts the journalist as if he could himself/herself be an “enemy soldier,” which is how the journalist poses and performs to make the story of war more exciting through a new narrative angle, or a new twist, risking for the sake of the spectacle his/her very life, such being the demand for extreme spectacle today.

We have come to face the reality that war itself may be too “unexciting” and “non-extreme” a content for viewers because it is waged around the world so much, and hence the need for war to be made to seem even more ruthless and animated by an even more ambitious project of taking over other territories. The media encourages the warring parties, it becomes a leading factor in why war goes on: it is not that the “media becomes the story” as is claimed by news channels when a journalist gets attacked, but rather that the “story becomes a media event,” with even more news focus, with ironically even more journalists on the scene where journalists are getting shot, only present there acting as fodder for the war's shooters.

Then why does the media seem legitimate to us if it plays a role in the perpetuation of war? Because, in another more visible role, the media serves as the representative of the ethical spectator who himself/herself cannot be in the scene of war when the violence has temporarily subsided. The media is legitimate because it plays the role of a neutral party after a certain narrative twist in which it donned its war-helmet has ended. The journalist now seeks to count and report the casualties in the aftermath, and in the eyes of an ethical subject who is watching this on television, it feels ethically right for a soldier's life to end with the image of a neutral figure of the journalist the last thing that they saw in this life, or with the figure of the neutral media the first presence in the deadly scene. Again, it is not for the daily function of its formal reporting on war which gives media its legitimacy, but rather its human sensitivity beneath the formality, which one always seeks to see when watching a news broadcast, which makes it seem today like an accurate representative for an ethical person in war-torn regions.

Ratnapark's Newer Role In Politics And The Spontaneous Political Crowd

We know that for a meaningful political change to begin in Nepal going forward, the public space of Ratnapark has to be involved. All the historic speeches and political activities in that public ground have cemented it as an important space for political gathering, although it seems to have been replaced today by other more intimidating, more modern looking and walled in structures like the “Convention Center” in New Baneshwor as the place for political activity. What gives Ratnapark a truly revolutionary strength is the difficulty in managing the space if in case the crowd becomes spontaneously politicized, if the crowd spontaneously feels the urge to suddenly act out on their discontent with the established political powers. The Ratnapark space is surrounded by little to no walls, allowing people who are walking on the street beside it to participate with a core group of agitators in the park, and even more important is the fact that the political stage/platform that exists in front of Ratnapark is dilapidated and dirty, and so no ego-driven ambitious man or woman will want to exploit the stage/platform for his/her personal ambition to be a political leader. The spontaneous crowd will have no spontaneous leader because of the condition of Ratnapark's stage, and hence the established political leaders will not feel the need to crush the spontaneous crowd for it will not have a leader which will threaten the power of established leaders and parties. Without a leader of its own to save from toppling, the spontaneous crowd will remain non-violent and endure.

In the spontaneous crowd, a group of agitators attract others towards their protests and seek to include everyone in the protesting act. This spontaneous crowd is not governed by political ideas and well-constructed agendas, but rather something stirs in the crowd which makes it understand, without a word spoken, that common discontent unites them, and people realize among themselves that the time is right for urgent political activity, regardless of a structure/organization or a person leading the group from a stage. There is no one shouting a slogan for others to repeat it, there are small conversations taking place within small groups, but these small groups are now defined by their discontent at politics; everybody is simply standing there or walking aimlessly within Ratnapark, everybody knows what the discontent is, there is no need to inform the world or to make the protest louder in volume. Ratnapark, as it seems to be frequented by the unemployed, already has the potential to unite the people there around their discontent and frustration, but historically such a united crowd has not formed there.

To further the development of the spontaneous crowd, what is important is to get the sentimentality regarding politics removed from Ratnapark. It is necessary to change those who sit in there who like remembering the park's history and certain specific political events and speeches from the past which have been memorable to them, because it triggers their nostalgia or reminds them of a long-lost love interest. Problematically, the park is remembered as a theater, and a willingness to revive its theatrical aspects dominates in the present. Ratnapark becomes a relic to be preserved for its past value, as if it could serve no purpose politically in the present. Peanuts and pop-corn, staple foods of a cinema hall, which are consumed also in Ratnapark suggest that this sentimental reminiscing of the drama in Ratnapark is still quite strong; one watches the empty stage, eats peanuts/pop-corn, and reminisces of the favorite moments from a leader's speech from one's imagination. The spontaneous crowd must go beyond this sentimental attachment to the park's history and drama, and instead be in tune with the political events playing out in the present. The presence of phones and radio in the park must be heightened so that political events elsewhere that are just unfolding may be heard/seen, so that if there is something critical, the crowd may be formed and active in response. Free internet in Ratnapark may be key. The spontaneous crowd will be very important in elevating Ratnapark as a center for political activity once again.

The Capitalist's Priceless Things And The Revolution-From-Within

A successful capitalist goes to Pashupatinath Temple to pray...We have heard of this, and contrary to our assumptions, he is not praying for more wealth, to make billions and trillions of dollars, to be the wealthiest man, rather, ultimately he is praying for the ability to pay for the education of his children, the health-care costs of his wife, and other such things which are important to him but do not require excessive wealth, that do not require excessive ambition/greed. Even the wealthiest capitalist prays for these things ultimately; it is not about praying for excessive money at all.

The visit to the temple shows what is considered truly important in capitalism, such as the family one has and other seemingly small and simple pleasures, comforts and attachments. The excessive wealth of billions and trillions of dollars which is attached to certain privileged names in today's capitalism can be lost or given up, this is disposable wealth for the capitalist. But what cannot be lost or given up, what the capitalist does not tolerate, is the loss of what is considered in the world today to be the capitalist's sacred things, or his priceless things.

Family, friends, personal houses and personal cars, these items are examples of the sacred things in capitalism. These things are submitted to rituals and other religious activities to produce them as sacred; one can think of the worship of a car in certain days of Nepal's Dashain and Tihar festivals, on top of the worshiping of family. The capitalist must afford to undertake these rituals that “certify” the sacredness of his things, he must afford Dashain and Tihar, and for this he must generate a basic amount of wealth. This generation of basic wealth to insert the sacred things into rituals is tolerated even by anti-capitalists, and as such not all levels of wealth are problematized by anti-capitalist protests and ideas. A basic level of greed, a basic endeavor to protect and enable the sacred, a necessary amount of wealth, these are important aspects of capitalism which even anti-capitalists think must be transferred into other systems alternative to capitalism.

What were previously revolutionary impulses to end capitalism have now become replaced by impulses to take society back to the “good capitalism” or the “basic capitalism” with a substantial sacredness at its center. Yet in truth revolution is impossible without problematizing sacred things and problematizing all levels of wealth in capitalism. Ambition and greed are not core tenets of capitalism and their problematization does not ensure that capitalism as a whole will fall. Further, the problem is that the billions and trillions of dollars are ultimately themselves not exactly disposable, but are necessary because they allow the formation of basic wealth. Excessive wealth is the necessary “side-effect” that will always allow the generation of basic wealth. 

What could bring about in capitalism a revolution-from-within is the marginalization of the rituals and activities certifying things as sacred. When sacred things, such as one's child's education, are inserted/submitted in the wider but less important economy sustaining disposable wealth, then the capitalist is frustrated and will find it irrelevant that sacred things may be submitted to valuation and be disposed just like the money he considers disposable. In the logic of sacred things, even if a sacred thing is valued at trillions after an initial valuation of billions, this does not make the thing more sacred, because the sacred thing is something which resists monetary valuation, it is priceless, it is what “money can't buy” in capitalism. It is clear that a capitalist's revolution-from-within is not a revolution against capitalism to the fullest extent, rather it sustains the core of the capitalist system while shedding what look like the excessive developments and progress it has made as a result of ambition, greed etc. But the revolutionaries-from-within capitalism will find that disposable wealth is not in fact disposable because disposing of this wealth will ultimately hurt the sacred things themselves.